Compass In The News

Friday, February 27, 2009 | Silicon Valley / San Jose Business Journal

Compass Inc. provides new direction for life coaches

THE BUSINESS: Compass Inc. is a personal development coaching company for women that uses the Internet, social networking and network marketing techniques. Through its Web site,Compass offers women the opportunity to work with life coaches and to start their own businesses offering Compass memberships to other women. It also offers coaches a way to build business.

HOW IT MAKES MONEY: The company uses a network marketing sales and distribution model to generate revenue in three areas: membership fees, product fees and advertising sponsorships. Primary revenue comes from membership fees. It also generates revenue through the sale of products (books, e-books, audio programs and branded items) and advertising sponsorship packages.

WHAT COMPASS COULD DISRUPT: Existing professional coaching and personal development businesses.